New York, September 23, 2008 - Viral Ads

Schimmel Auditorium in Tisch Hall at NYU
New York, NY (see map)

Web Video on the Big Screen

NewTeeVee returns to New York this fall for a special edition of our screenings series. In honor of Advertising Week, this month's theme is VIRAL ADS, by which we mean anything that was made with the intention of getting a big online audience and selling a product. In a departure from past events, we will be choosing the shorts to be shown the event with the help of analytics firm Visible Measures, which keeps track of the popularity of both online ads themselves as well as the parodies and take-offs of them made by fans. The event will be held at Schimmel Auditorium in Tisch Hall at NYU in New York City on September 23, 2008 from 8:30-10:30 p.m. It is being co-hosted by the New York Video 2.0 Meetup group.

Meet the Judges

Ian Schafer - CEO and Founder of Deep Focus

Ian Schafer, CEO and Founder of Deep Focus, an interactive marketing agency that with a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including HBO, AMC, TruTV, Madison Square Garden, Comedy Central, MTV, Havaianas, and Nike. Deep Focus was named OMMA Magazine's 2007 Media Planning & Buying Agency of the Year and was winner of a 2007 Cannes Promo Lion.

Kate Cohen - Creative Director, TBWA\

Kate is a Creative Director at TBWA\Chiat\Day where she is responsible for driving the integration of digital within the agency. Kate’s recent online video projects include the global launch of the ‘Scarlet’ TV campaign for LG, the creation of video vignettes for the Snickers’ Feast campaign and the launch of ‘CNN Pipeline’, a campaign that pioneered the use of live feed video in online ad units.

Ben Relles - Founder, BarelyPolitical.com

Ben Relles started BarelyPolitical in June 2007 with the video "I Got a Crush on Obama" Since then BarelyPolitical videos have been seen online over 100 million times and featured on shows including The Colbert Report, Good Morning America, Saturday Night Live, and The Tonight Show. He lives with his wife and kids outside of Philadelphia.

What are NewTeeVee Pier Screenings?

The NewTeeVee Pier Screenings, a series of four summer events, bring together content creators and online video aficionados in a casual setting. These events are live tests of how well online video survives the move from the PC to the gigantic screen, accompanied by entertaining commentary from our judges and live audience voting to determine a winner. Past themes included episodic content, parody, product placement and user-generated advertising, and citizen news.

What is NewTeeVee?

NewTeeVee is the leading chronicler of the reinvention of television. The site describes and analyzes the spreading phenomenon of online video, including how high-quality digital video will be produced, distributed and monetized across the web. The Pier Screenings summer series showcase the best of online video in a casual setting. If you're interested delving deeper into the business and technology sides of the sector, you should attend our NewTeeVee Live conference on November 13, 2008 in San Francisco.